Audio compression techniques developed over more than 30 years by the Audio and Media Technologies division have been the cornerstone of many digital applications from speech transmission to audio streaming. However, these techniques face inherent limitations that prevent them from delivering natural, high-quality sound at ultra-low bitrates. By integrating generative AI into our audio coding systems and contributing to groundbreaking advances in learned representation and synthesis of speech and audio, we can overcome these limitations and pave the way for new applications.